Relive AI5050, edition 2025!

On April 3rd, 2025, the third edition of AI5050 brought together an extraordinary community of AI professionals, innovators, and thought leaders at Hi!Site in Brussels. Building on the momentum of previous years, the event delivered a dynamic mix of keynote talks, expert panels, and interactive sessions—once again sparking new ideas and meaningful connections.

From cutting-edge innovations to real-world applications, AI5050 offered a platform for deep insights and forward-thinking discussions. Attendees left inspired and better equipped to navigate the ever-evolving AI landscape.

Relive the highlights:

Event Highlights: Watch the aftermovie and get a taste of the energy.
Speakers: Revisit the visionary talks and expert insights.
Agenda: Explore the topics that shaped this edition.
Partners: A heartfelt thanks to those who helped make it all happen.

Looking ahead:
We’re already preparing for the fourth edition on Tuesday March 31st 2026! Stay tuned—it’s going to be another must-attend event for anyone shaping the future with AI.

These were the speakers of the third edition

This was the schedule of the third edition

Speakers 2025 / Speakers 2025 / /

Schedule 2025 / Schedule 2025 / /

Your journey

Welcome & registration
10:00 - 10:30
5 rooms with keynotes, sessions and workshops + partner visit & networking
10:30 - 12:20

More details soon!
Lunch time
12:20 - 13:30
5 rooms with keynotes, sessions and workshops + partner visit & networking
13:30 - 16:30

More details soon!
Closing Thoughts & networking drink
16:30 - 18:00

@Marktplein

Welcome & registration
09:00 - 09:30
Continuous availability of coffee, tea, soft drinks + partner visit & networking
09:30 - 12:20
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
Continuous availability of coffee, tea, soft drinks + partner visit & networking
13:30 - 16:20
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

@The theater

AI in defense and security - The new frontline
09:30 - 10:10

by Filip Maertens

OPENING KEYNOTE #trends #future #business
First pants, then shoes... Build a great pitch with AI
10:15 - 10:45

by Bryan Cassady

#management #AIsprints #innovation
AI for the Common Good: implementing AI responsibly
10:50 - 11:20

by Karen Boers

#ethics #society #trends
The future of sales: Autonomous Selling
11:25 - 11:55

by Michael Humblet

#sales #strategy #automation
Leverage AI for international business success
12:00 - 12:30

by Niels Chabot & Bram Vaerewyck

#business #management
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
The 7 habits of effective AI use
13:30 - 14:00

by Jan Verbieren

#AIact
Beyond the Bot: Navigating the Human-AI Frontier in Tomorrow's Workplace
14:05 - 14:35

by Frank Escandell

#HR #workplace
How Real-Time predictive AI is impacting our Decision-Making
14:40 - 15:45

by Jean-Philippe M.L. Schepens van Thiel

WORKSHOP #predictiveAI #strategy #management
All AI-experts are liars!
15:50 - 16:20

by Jori Aerden

#behaviour #management
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

@Collab 3

Getting started with AI agents for marketing
10:15 - 10:45

by Eveline Smet

#marketing #AIagents
10 B2B content marketing workflows you can steal
10:50 - 11:20

by Noémie Bultot

#marketing #management
AI Strategy: Chaos or Amazement? How to Take Control of Workplace AI
11:25 - 11:55

by Clo Willaerts

#strategy #marketing #tools
De renaissance van de mascotte als AI-gedreven virtuele merkambassadeur
12:00 - 12:30

by Maarten Reijgersberg

#marketing #branding
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
Smarter market research with AI
13:30 - 14:35

by Niels Chabot & Bram Vaerewyck

WORKSHOP #marketresearch #business #tools
AI Agents as Co-Founders of Your Unicorn Startup (LIVE Session) – Launch in 45 Minutes!
14:40 - 15:45

by Robin Reuschel

WORKSHOP #AIagents #startups #strategy
Marketing Regisseur: de nieuwe rol in een AI-gedreven tijdperk
15:50 - 16:20

by Jan Willem Alphenaar

#marketing #management #transformatie
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

@Collab 9

Managing AI risks: Safeguarding value in the age of Generative AI
10:50 - 11:25

by Seppe Housen

#riskmanagement #security
AI's dual edge – securing systems, creating fragility
11:25 - 11:55

by Johan Loeckx

#security
From concept to production - Product Lifecycle Management in the age of Gen AI
12:00 - 12:30

by Sohrab Hosseini

#PLM #GenAI
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
AI in B2B sales
13:30 - 14:00

by Jorik Van den Bosch

#sales #B2B #tools
Hoe bouw je een echte AI cultuur binnen je bedrijf?
14:05 - 14:35

by Vince Buyssens

#AImindset #changemanagement
Real-world AI for Hoteliers
14:40 - 15:10

by Mathias Verhoeven

#case
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

@Brainstorm

From data to decisions: How multi-AI systems are transforming e-commerce content & SEO
10:15 - 10:45

by Juul van Kessel

#marketing #ecommerce #SEO
Promptology: the effective art of prompting
10:50 - 11:20

by Bob Ballings

WORKSHOP #prompting
Why your growth is slower than it should be and how AI-driven testing can fix it
11:25 - 12:30

by Isabella Pratita

WORKSHOP #growth
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
Build an AI agent with me in 60 minutes
13:30 - 14:35

by Roald Larsen

WORKSHOP #AIagents
Create videos on a budget: AI tools for business storytelling
14:40 - 15:45

by Stijn Van Schoonlandt

WORKSHOP #video #storytelling #marketing
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

@Collab 10

Transformers and attention span
10:15 - 10:45

by Evert Van Cauwenberg

#tech #NLP #deeplearning
RAG and data retrival beyond words
10:50 - 11:20

by Piotr Kobziakowski

#tech
How to write authentic social media posts supported by AI?
11:25 - 11:55

by Saskia Vanden Eede & Thomas Van den Bossche

#cases #socialmedia #content
Outsmarting the energy grid with AI
12:00 - 12:30

by Martijn Leplae

#tech #energy
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
Can AI drive more inclusive and responsible marketing?
13:30 - 14:00

by Johan Van Mol

#marketing #analytics
Automating sales with WhatsApp bots: The 3M€ eBike.es strategy in action
14:05 - 14:35

by Jean Derély

#WhatsApp #salesautomation #customersupport
The AI Voice Revolution: How U.S. innovation is shaping the future of European business communication
14:40 - 15:10

by Cain Ransbottyn

#innovation #voice
Practical AI tips and tools to help SMEs grow
15:15 - 15:45

by Max Acke

#tools #growth
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

Partners 2025 / Contributors 2025 / /

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Your journey

@Marktplein

@The theater

@Collab 3

@Collab 9

@Brainstorm

@Collab 10

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Be part of #AI5050

Welcome to AI5050

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	Your journey	@Marktplein	@The theater	@Collab 3	@Collab 9	@Brainstorm	@Collab 10
09:00		Welcome & registration 09:00 - 09:30
09:15
09:30		Continuous availability of coffee, tea, soft drinks + partner visit & networking 09:30 - 12:20	AI in defense and security - The new frontline 09:30 - 10:10 by Filip Maertens OPENING KEYNOTE #trends #future #business
09:45
10:00	Welcome & registration 10:00 - 10:30
10:15			First pants, then shoes... Build a great pitch with AI 10:15 - 10:45 by Bryan Cassady #management #AIsprints #innovation	Getting started with AI agents for marketing 10:15 - 10:45 by Eveline Smet #marketing #AIagents		From data to decisions: How multi-AI systems are transforming e-commerce content & SEO 10:15 - 10:45 by Juul van Kessel #marketing #ecommerce #SEO	Transformers and attention span 10:15 - 10:45 by Evert Van Cauwenberg #tech #NLP #deeplearning
10:30	5 rooms with keynotes, sessions and workshops + partner visit & networking 10:30 - 12:20 More details soon!
10:45			AI for the Common Good: implementing AI responsibly 10:50 - 11:20 by Karen Boers #ethics #society #trends	10 B2B content marketing workflows you can steal 10:50 - 11:20 by Noémie Bultot #marketing #management	Managing AI risks: Safeguarding value in the age of Generative AI 10:50 - 11:25 by Seppe Housen #riskmanagement #security	Promptology: the effective art of prompting 10:50 - 11:20 by Bob Ballings WORKSHOP #prompting	RAG and data retrival beyond words 10:50 - 11:20 by Piotr Kobziakowski #tech
11:00
11:15			The future of sales: Autonomous Selling 11:25 - 11:55 by Michael Humblet #sales #strategy #automation	AI Strategy: Chaos or Amazement? How to Take Control of Workplace AI 11:25 - 11:55 by Clo Willaerts #strategy #marketing #tools	AI's dual edge – securing systems, creating fragility 11:25 - 11:55 by Johan Loeckx #security	Why your growth is slower than it should be and how AI-driven testing can fix it 11:25 - 12:30 by Isabella Pratita WORKSHOP #growth	How to write authentic social media posts supported by AI? 11:25 - 11:55 by Saskia Vanden Eede & Thomas Van den Bossche #cases #socialmedia #content
11:30
11:45
12:00			Leverage AI for international business success 12:00 - 12:30 by Niels Chabot & Bram Vaerewyck #business #management	De renaissance van de mascotte als AI-gedreven virtuele merkambassadeur 12:00 - 12:30 by Maarten Reijgersberg #marketing #branding	From concept to production - Product Lifecycle Management in the age of Gen AI 12:00 - 12:30 by Sohrab Hosseini #PLM #GenAI		Outsmarting the energy grid with AI 12:00 - 12:30 by Martijn Leplae #tech #energy
12:15	Lunch time 12:20 - 13:30
12:30		Lunch time, networking & partner visit @marktplein 12:30 - 13:30	Lunch time, networking & partner visit @marktplein 12:30 - 13:30	Lunch time, networking & partner visit @marktplein 12:30 - 13:30	Lunch time, networking & partner visit @marktplein 12:30 - 13:30	Lunch time, networking & partner visit @marktplein 12:30 - 13:30	Lunch time, networking & partner visit @marktplein 12:30 - 13:30
12:45
13:00
13:15
13:30	5 rooms with keynotes, sessions and workshops + partner visit & networking 13:30 - 16:30 More details soon!	Continuous availability of coffee, tea, soft drinks + partner visit & networking 13:30 - 16:20	The 7 habits of effective AI use 13:30 - 14:00 by Jan Verbieren #AIact	Smarter market research with AI 13:30 - 14:35 by Niels Chabot & Bram Vaerewyck WORKSHOP #marketresearch #business #tools	AI in B2B sales 13:30 - 14:00 by Jorik Van den Bosch #sales #B2B #tools	Build an AI agent with me in 60 minutes 13:30 - 14:35 by Roald Larsen WORKSHOP #AIagents	Can AI drive more inclusive and responsible marketing? 13:30 - 14:00 by Johan Van Mol #marketing #analytics
13:45
14:00			Beyond the Bot: Navigating the Human-AI Frontier in Tomorrow's Workplace 14:05 - 14:35 by Frank Escandell #HR #workplace		Hoe bouw je een echte AI cultuur binnen je bedrijf? 14:05 - 14:35 by Vince Buyssens #AImindset #changemanagement		Automating sales with WhatsApp bots: The 3M€ eBike.es strategy in action 14:05 - 14:35 by Jean Derély #WhatsApp #salesautomation #customersupport
14:15
14:30			How Real-Time predictive AI is impacting our Decision-Making 14:40 - 15:45 by Jean-Philippe M.L. Schepens van Thiel WORKSHOP #predictiveAI #strategy #management	AI Agents as Co-Founders of Your Unicorn Startup (LIVE Session) – Launch in 45 Minutes! 14:40 - 15:45 by Robin Reuschel WORKSHOP #AIagents #startups #strategy	Real-world AI for Hoteliers 14:40 - 15:10 by Mathias Verhoeven #case	Create videos on a budget: AI tools for business storytelling 14:40 - 15:45 by Stijn Van Schoonlandt WORKSHOP #video #storytelling #marketing	The AI Voice Revolution: How U.S. innovation is shaping the future of European business communication 14:40 - 15:10 by Cain Ransbottyn #innovation #voice
14:45
15:00
15:15							Practical AI tips and tools to help SMEs grow 15:15 - 15:45 by Max Acke #tools #growth
15:30
15:45			All AI-experts are liars! 15:50 - 16:20 by Jori Aerden #behaviour #management	Marketing Regisseur: de nieuwe rol in een AI-gedreven tijdperk 15:50 - 16:20 by Jan Willem Alphenaar #marketing #management #transformatie
16:00
16:15
16:30	Closing Thoughts & networking drink 16:30 - 18:00	Food, drinks, closing thoughts, networking and panel 16:30 - 18:00 Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem
16:45
17:00
17:15
17:30
17:45

	Your journey	@Marktplein	@The theater	@Collab 3	@Collab 9	@Brainstorm	@Collab 10
10:30	5 rooms with keynotes, sessions and workshops + partner visit & networking 10:30 - 12:20 More details soon!
10:45
11:00
11:15
11:30
11:45
12:00
12:15

	Your journey	@Marktplein	@The theater	@Collab 3	@Collab 9	@Brainstorm	@Collab 10
12:15	Lunch time 12:20 - 13:30
12:30
12:45
13:00
13:15

	Your journey	@Marktplein	@The theater	@Collab 3	@Collab 9	@Brainstorm	@Collab 10
13:30	5 rooms with keynotes, sessions and workshops + partner visit & networking 13:30 - 16:30 More details soon!
13:45
14:00
14:15
14:30
14:45
15:00
15:15
15:30
15:45
16:00
16:15