Bo Verheyden is Strategic Marketeer & SEO Lead at Us, part of Xplore Group, with more than 15 years of experience in marketing, search and digital strategy. She helps brands move beyond seeing SEO as a standalone channel and instead use it as a structural growth driver connecting technology, content, data and business objectives.
With a strong focus on the evolution of search, from traditional search engines to AI-driven discovery, Bo works across technical SEO, content structure, entity-based search and digital visibility on every platform where people search. She advises both national and international brands, including e5, HUBO, Essentiel Antwerp and Krëfel, and regularly speaks about the future of search, AI and digital visibility.