On March 31st, 2026, the fourth edition of AI5050 once again welcomed a strong community of AI professionals, business experts, innovators, and decision-makers to Hi!Site in Brussels. With a compelling program of keynotes, workshops, practical sessions, and inspiring use cases, the event offered a full day of learning, exchange, and new connections.
From emerging trends to concrete business applications, AI5050 provided attendees with fresh inspiration and actionable insights to help them understand, explore, and apply AI in their own organizations.
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 09:00 |
Welcome & registration
- |
|||||
| 09:15 | ||||||
| 09:30 |
Continuous availability of coffee, tea, soft drinks + partner visit & networking
- |
AI in defence: the good, the bad and the food for thought
- by Leo Exter, Deepak Mehta and Major Koen Ceulemans, Innovation Officer for the Land Force |
||||
| 09:45 | ||||||
| 10:00 |
|
|
Stop playing, start scaling: AI didn't break marketing. Your workflows did.
- by Gus Vanherf & Mark Vandevelde |
|||
| 10:15 | ||||||
| 10:30 |
|
|
|
|
||
| 10:45 | ||||||
| 11:00 | ||||||
| 11:15 |
|
MLOps in practice: tracking, observability & evaluation for modern AI systems
- by Evert Van Cauwenberg |
|
|
||
| 11:30 | ||||||
| 11:45 |
|
|
||||
| 12:00 | ||||||
| 12:15 |
Lunch time, networking & partner visit @ marktplein
- |
|||||
| 12:30 | ||||||
| 12:45 | ||||||
| 13:00 | ||||||
| 13:15 | ||||||
| 13:30 |
Continuous availability of coffee, tea, soft drinks + partner visit & networking
- |
|
From Hype to Hands-on: Using GenAI without losing control
- by Saskia Vanden Eede & Laurens Van de Perre |
|
|
|
| 13:45 | ||||||
| 14:00 |
|
|
|
|||
| 14:15 | ||||||
| 14:30 |
|
|
|
|
|
|
| 14:45 | ||||||
| 15:00 | ||||||
| 15:15 |
|
Empowering marketing with GenAI: From first steps to scalable personalization
- by Maissa Larbi & Werner Mathijs |
|
Beyond Red Teaming: Building a comprehensive monitoring and evaluation framework for conversational AI
- by Maria Yolanda Bile Nlang |
||
| 15:30 | ||||||
| 15:45 |
|
|||||
| 16:00 | ||||||
| 16:15 |
Networking drink
- |
|||||
| 16:30 | ||||||
| 16:45 | ||||||
| 17:00 | ||||||
| 17:15 | ||||||
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 09:00 |
Welcome & registration
- |
|||||
| 09:15 | ||||||
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 09:30 |
Continuous availability of coffee, tea, soft drinks + partner visit & networking
- |
|||||
| 09:45 | ||||||
| 10:00 | ||||||
| 10:15 | ||||||
| 10:30 | ||||||
| 10:45 | ||||||
| 11:00 | ||||||
| 11:15 | ||||||
| 11:30 | ||||||
| 11:45 | ||||||
| 12:00 | ||||||
| 12:15 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 12:15 |
Lunch time, networking & partner visit @ marktplein
- |
|||||
| 12:30 | ||||||
| 12:45 | ||||||
| 13:00 | ||||||
| 13:15 | ||||||
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 13:30 |
Continuous availability of coffee, tea, soft drinks + partner visit & networking
- |
|||||
| 13:45 | ||||||
| 14:00 | ||||||
| 14:15 | ||||||
| 14:30 | ||||||
| 14:45 | ||||||
| 15:00 | ||||||
| 15:15 | ||||||
| 15:30 | ||||||
| 15:45 | ||||||
| 16:00 | ||||||
| 16:15 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 16:15 |
Networking drink
- |
|||||
| 16:30 | ||||||
| 16:45 | ||||||
| 17:00 | ||||||
| 17:15 | ||||||
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 09:30 |
AI in defence: the good, the bad and the food for thought
- by Leo Exter, Deepak Mehta and Major Koen Ceulemans, Innovation Officer for the Land Force |
|||||
| 09:45 | ||||||
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 10:00 | ||||||
| 10:15 | ||||||
| 10:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 10:30 |
|
|||||
| 10:45 | ||||||
| 11:00 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 11:15 | ||||||
| 11:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 11:45 |
|
|||||
| 12:00 | ||||||
| 12:15 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 13:30 |
|
|||||
| 13:45 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 14:00 |
|
|||||
| 14:15 | ||||||
| 14:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 14:30 |
|
|||||
| 14:45 | ||||||
| 15:00 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 15:15 |
|
|||||
| 15:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 15:45 |
|
|||||
| 16:00 | ||||||
| 16:15 | ||||||
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 10:00 | ||||||
| 10:15 | ||||||
| 10:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 10:30 |
|
|||||
| 10:45 | ||||||
| 11:00 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 11:15 |
|
|||||
| 11:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 11:45 |
|
|||||
| 12:00 | ||||||
| 12:15 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 13:30 |
From Hype to Hands-on: Using GenAI without losing control
- by Saskia Vanden Eede & Laurens Van de Perre |
|||||
| 13:45 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 14:00 |
|
|||||
| 14:15 | ||||||
| 14:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 14:30 |
|
|||||
| 14:45 | ||||||
| 15:00 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 15:15 |
Empowering marketing with GenAI: From first steps to scalable personalization
- by Maissa Larbi & Werner Mathijs |
|||||
| 15:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 10:00 |
|
|||||
| 10:15 | ||||||
| 10:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 10:30 |
|
|||||
| 10:45 | ||||||
| 11:00 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 11:15 |
MLOps in practice: tracking, observability & evaluation for modern AI systems
- by Evert Van Cauwenberg |
|||||
| 11:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 13:30 |
|
|||||
| 13:45 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 14:30 |
|
|||||
| 14:45 | ||||||
| 15:00 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 15:15 |
|
|||||
| 15:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 10:00 |
|
|||||
| 10:15 | ||||||
| 10:30 | ||||||
| 10:45 | ||||||
| 11:00 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 11:15 |
|
|||||
| 11:30 | ||||||
| 11:45 | ||||||
| 12:00 | ||||||
| 12:15 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 13:30 |
|
|||||
| 13:45 | ||||||
| 14:00 | ||||||
| 14:15 | ||||||
| 14:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 14:30 |
|
|||||
| 14:45 | ||||||
| 15:00 | ||||||
| 15:15 | ||||||
| 15:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 10:00 |
Stop playing, start scaling: AI didn't break marketing. Your workflows did.
- by Gus Vanherf & Mark Vandevelde |
|||||
| 10:15 | ||||||
| 10:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 10:30 |
|
|||||
| 10:45 | ||||||
| 11:00 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 11:15 |
|
|||||
| 11:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 11:45 | ||||||
| 12:00 | ||||||
| 12:15 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 13:30 | ||||||
| 13:45 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 14:00 |
|
|||||
| 14:15 | ||||||
| 14:30 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 14:30 |
|
|||||
| 14:45 | ||||||
| 15:00 |
| @Marktplein | @The theater | @Collab 3 | @Collab 9 | @Brainstorm | @Collab 10 | |
|---|---|---|---|---|---|---|
| 15:15 |
Beyond Red Teaming: Building a comprehensive monitoring and evaluation framework for conversational AI
- by Maria Yolanda Bile Nlang |
|||||
| 15:30 |
-
-
-
-
-
-
-
by Leo Exter, Deepak Mehta and Major Koen Ceulemans, Innovation Officer for the Land Force
-
by Peter Van Hees
-
by Florent Diverchy
-
by Peter Hoogland
-
by Ulrich Seldeslachts
-
-
by Vince Buyssens
-
by Nico Decock
-
by Niels Chabot
-
by Danny Devriendt
-
by Dado Van Peteghem
-
-
-
by Leo Exter, Deepak Mehta and Major Koen Ceulemans, Innovation Officer for the Land Force
-
by Max Acke
-
by Jan Willem Alphenaar & Jan Mol
-
by Tamara Gielen
-
by Koen Dils
-
-
by Saskia Vanden Eede & Laurens Van de Perre
-
by Frédéric Martin
-
by Bryan Cassady
-
by Maissa Larbi & Werner Mathijs
-
by Dado Van Peteghem
-
-
-
by Leo Exter, Deepak Mehta and Major Koen Ceulemans, Innovation Officer for the Land Force
-
by Joris Pieters & Gilles Christiaens
-
by Niko Nelissen
-
by Evert Van Cauwenberg
-
-
by Bob Ballings
-
by Atreyam (Leo) Sharma
-
by Avanti Sharma
-
by Dado Van Peteghem
-
-
-
by Leo Exter, Deepak Mehta and Major Koen Ceulemans, Innovation Officer for the Land Force
-
by Bryan Cassady & Frédéric Martin
WORKSHOP
-
by Clo Willaerts
WORKSHOP
-
-
by Xaviera Ringeling
WORKSHOP
-
by Robbe Seghers
-
by Dado Van Peteghem
-
-
-
by Leo Exter, Deepak Mehta and Major Koen Ceulemans, Innovation Officer for the Land Force
-
by Gus Vanherf & Mark Vandevelde
-
by Jens Scheerlinck
-
by Maarten Verstraeten
-
by Jaap Koelewijn
-
-
by Oscar Gutierrez
-
by Nathan Bijnens
-
by Tom Vanderbauwhede
-
by Maria Yolanda Bile Nlang
-
by Dado Van Peteghem
-