On April 3rd, 2025, the third edition of AI5050 brought together an extraordinary community of AI professionals, innovators, and thought leaders at Hi!Site in Brussels. Building on the momentum of previous years, the event delivered a dynamic mix of keynote talks, expert panels, and interactive sessions—once again sparking new ideas and meaningful connections.

From cutting-edge innovations to real-world applications, AI5050 offered a platform for deep insights and forward-thinking discussions. Attendees left inspired and better equipped to navigate the ever-evolving AI landscape.

the 2025
edition

These were the speakers in 2025

Ai5050 2025

Bert Van Wassenhove

CEO @ Solvice

Ai5050 2025

Bob Ballings

Author & Trainer

Ai5050 2025

Bram Vaerewyck

Expert international growth & export

Ai5050 2025

Bryan Cassady

Professor @ EDHEC / Entrepreneur / Author of CYCLES

Ai5050 2025

Clo Willaerts

Program Manager Digital Business @ KdG

Ai5050 2025

Dado Van Peteghem

Co-Founder @ Imagin3 Studio

Ai5050 2025

Eveline Smet

CEO @ The Growth Agency

Ai5050 2025

Evert Van Cauwenberg

Founder @ ENDPoint / AI Expert & Data Consultant @ Keyrus

Ai5050 2025

Filip Maertens

Managing Partner @ Aldenburgh Capital

Ai5050 2025

Frank Escandell

AI Researcher & Data Analyst @ Google.org-OdiseIA Digital Futures Project

Ai5050 2025

Isabella Pratita

Founder @ Higrowth

Ai5050 2025

Jan Verbieren

Solutions Director @ Randstad Digital Belgium

Ai5050 2025

Jan Willem Alphenaar

AI-driven Growth & B2B Marketing Strategist

Ai5050 2025

Jean Derély

AI investor @ ManyContacts & Overloop.ai

Ai5050 2025

Jean-Philippe M.L. Schepens van Thiel

Founder & CEO @ AxonJay.ai

Ai5050 2025

Johan Loeckx

Head Applied R&D @ AI Lab Brussels / Assistant Professor @ VUB

Ai5050 2025

Johan Van Mol

Founder @ No-Kno

Ai5050 2025

Jori Aerden

Behavioural Strategist @ Gaga

Ai5050 2025

Jorik Van den Bosch

Founder @ Wennovate / Co-Founder @ School of Sales

Ai5050 2025

Juul van Kessel

Co-Founder @ UTF.ai

Ai5050 2025

Karen Boers

Social entrepreneur & Managing Director @ FARI, AI for the Common Good Institute

Ai5050 2025

Maarten Reijgersberg

Founder @ RAUWcc

Ai5050 2025

Martijn Leplae

Machine Learning Engineer @ Ixor

Ai5050 2025

Mathias Verhoeven

CTO @ Lighthouse

Ai5050 2025

Max Acke

Manager @ Sevendays

Ai5050 2025

Michael Humblet

Owner @ Chaomatic

Ai5050 2025

Niels Chabot

Expert tech & AI-driven business transformation

Ai5050 2025

Noémie Bultot

@dievandemarketing

Ai5050 2025

Piotr Kobziakowski

Senior Principal Solutions Architect @ Vespa.ai

Ai5050 2025

Roald Larsen

CEO & Founder @ Untaylored

Ai5050 2025

Robin Reuschel

Founder & Managing Director @ ROOVER GmbH

Ai5050 2025

Saskia Vanden Eede

Researcher @ Odisee

Ai5050 2025

Seppe Housen

Machine Learning Engineer @ Datashift

Ai5050 2025

Sohrab Hosseini

Co-Founder @ Orq.ai

Ai5050 2025

Stijn Van Schoonlandt

Principal Consultant Analysis and Generative AI @ AE

Ai5050 2025

Thomas Van den Bossche

Applied Data & AI Researcher @ UCE Odisee University College

Ai5050 2025

Vince Buyssens

Creative Digital Strategist @ Starhaven // AI Specialist @ Loop Earplugs

Ai5050 2025

Wendy Vermoesen

Partner @ Yambla

Schedule 2025 // Schedule 2025 //

Your journey

Welcome & registration
10:00 - 10:30
5 rooms with keynotes, sessions and workshops + partner visit & networking
10:30 - 12:20

More details soon!
Lunch time
12:20 - 13:30
5 rooms with keynotes, sessions and workshops + partner visit & networking
13:30 - 16:30

More details soon!
Closing Thoughts & networking drink
16:30 - 18:00

@Marktplein

Welcome & registration
09:00 - 09:30
Continuous availability of coffee, tea, soft drinks + partner visit & networking
09:30 - 12:20
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
Continuous availability of coffee, tea, soft drinks + partner visit & networking
13:30 - 16:20
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

@The theater

AI in defense and security - The new frontline
09:30 - 10:10

by Filip Maertens
First pants, then shoes... Build a great pitch with AI
10:15 - 10:45

by Bryan Cassady
AI for the Common Good: implementing AI responsibly
10:50 - 11:20

by Karen Boers
The future of sales: Autonomous Selling
11:25 - 11:55

by Michael Humblet
Leverage AI for international business success
12:00 - 12:30

by Niels Chabot & Bram Vaerewyck
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
The 7 habits of effective AI use
13:30 - 14:00

by Jan Verbieren
Beyond the Bot: Navigating the Human-AI Frontier in Tomorrow's Workplace
14:05 - 14:35

by Frank Escandell
How Real-Time predictive AI is impacting our Decision-Making
14:40 - 15:45

by Jean-Philippe M.L. Schepens van Thiel
All AI-experts are liars!
15:50 - 16:20

by Jori Aerden
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

@Collab 3

Getting started with AI agents for marketing
10:15 - 10:45

by Eveline Smet
10 B2B content marketing workflows you can steal
10:50 - 11:20

by Noémie Bultot
AI Strategy: Chaos or Amazement? How to Take Control of Workplace AI
11:25 - 11:55

by Clo Willaerts
De renaissance van de mascotte als AI-gedreven virtuele merkambassadeur
12:00 - 12:30

by Maarten Reijgersberg
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
Smarter market research with AI
13:30 - 14:35

by Niels Chabot & Bram Vaerewyck
AI Agents as Co-Founders of Your Unicorn Startup (LIVE Session) – Launch in 45 Minutes!
14:40 - 15:45

by Robin Reuschel
Marketing Regisseur: de nieuwe rol in een AI-gedreven tijdperk
15:50 - 16:20

by Jan Willem Alphenaar
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

@Collab 9

Managing AI risks: Safeguarding value in the age of Generative AI
10:50 - 11:25

by Seppe Housen
AI's dual edge – securing systems, creating fragility
11:25 - 11:55

by Johan Loeckx
From concept to production - Product Lifecycle Management in the age of Gen AI
12:00 - 12:30

by Sohrab Hosseini
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
AI in B2B sales
13:30 - 14:00

by Jorik Van den Bosch
Hoe bouw je een echte AI cultuur binnen je bedrijf?
14:05 - 14:35

by Vince Buyssens
Real-world AI for Hoteliers
14:40 - 15:10

by Mathias Verhoeven
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

@Brainstorm

From data to decisions: How multi-AI systems are transforming e-commerce content & SEO
10:15 - 10:45

by Juul van Kessel
Promptology: the effective art of prompting
10:50 - 11:20

by Bob Ballings
Why your growth is slower than it should be and how AI-driven testing can fix it
11:25 - 12:30

by Isabella Pratita
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
Build an AI agent with me in 60 minutes
13:30 - 14:35

by Roald Larsen
Create videos on a budget: AI tools for business storytelling
14:40 - 15:45

by Stijn Van Schoonlandt
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

@Collab 10

Transformers and attention span
10:15 - 10:45

by Evert Van Cauwenberg
RAG and data retrival beyond words
10:50 - 11:20

by Piotr Kobziakowski
How to write authentic social media posts supported by AI?
11:25 - 11:55

by Saskia Vanden Eede & Thomas Van den Bossche
Outsmarting the energy grid with AI
12:00 - 12:30

by Martijn Leplae
Lunch time, networking & partner visit @marktplein
12:30 - 13:30
Can AI drive more inclusive and responsible marketing?
13:30 - 14:00

by Johan Van Mol
Automating sales with WhatsApp bots: The 3M€ eBike.es strategy in action
14:05 - 14:35

by Jean Derély
The AI Voice Revolution: How U.S. innovation is shaping the future of European business communication
14:40 - 15:10

by Cain Ransbottyn
Practical AI tips and tools to help SMEs grow
15:15 - 15:45

by Max Acke
Food, drinks, closing thoughts, networking and panel
16:30 - 18:00

Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem

	Your journey	@Marktplein	@The theater	@Collab 3	@Collab 9	@Brainstorm	@Collab 10
09:00		Welcome & registration 09:00 - 09:30
09:15
09:30		Continuous availability of coffee, tea, soft drinks + partner visit & networking 09:30 - 12:20	AI in defense and security - The new frontline 09:30 - 10:10 by Filip Maertens
09:45
10:00	Welcome & registration 10:00 - 10:30
10:15			First pants, then shoes... Build a great pitch with AI 10:15 - 10:45 by Bryan Cassady	Getting started with AI agents for marketing 10:15 - 10:45 by Eveline Smet		From data to decisions: How multi-AI systems are transforming e-commerce content & SEO 10:15 - 10:45 by Juul van Kessel	Transformers and attention span 10:15 - 10:45 by Evert Van Cauwenberg
10:30	5 rooms with keynotes, sessions and workshops + partner visit & networking 10:30 - 12:20 More details soon!
10:45			AI for the Common Good: implementing AI responsibly 10:50 - 11:20 by Karen Boers	10 B2B content marketing workflows you can steal 10:50 - 11:20 by Noémie Bultot	Managing AI risks: Safeguarding value in the age of Generative AI 10:50 - 11:25 by Seppe Housen	Promptology: the effective art of prompting 10:50 - 11:20 by Bob Ballings	RAG and data retrival beyond words 10:50 - 11:20 by Piotr Kobziakowski
11:00
11:15			The future of sales: Autonomous Selling 11:25 - 11:55 by Michael Humblet	AI Strategy: Chaos or Amazement? How to Take Control of Workplace AI 11:25 - 11:55 by Clo Willaerts	AI's dual edge – securing systems, creating fragility 11:25 - 11:55 by Johan Loeckx	Why your growth is slower than it should be and how AI-driven testing can fix it 11:25 - 12:30 by Isabella Pratita	How to write authentic social media posts supported by AI? 11:25 - 11:55 by Saskia Vanden Eede & Thomas Van den Bossche
11:30
11:45
12:00			Leverage AI for international business success 12:00 - 12:30 by Niels Chabot & Bram Vaerewyck	De renaissance van de mascotte als AI-gedreven virtuele merkambassadeur 12:00 - 12:30 by Maarten Reijgersberg	From concept to production - Product Lifecycle Management in the age of Gen AI 12:00 - 12:30 by Sohrab Hosseini		Outsmarting the energy grid with AI 12:00 - 12:30 by Martijn Leplae
12:15	Lunch time 12:20 - 13:30
12:30		Lunch time, networking & partner visit @marktplein 12:30 - 13:30	Lunch time, networking & partner visit @marktplein 12:30 - 13:30	Lunch time, networking & partner visit @marktplein 12:30 - 13:30	Lunch time, networking & partner visit @marktplein 12:30 - 13:30	Lunch time, networking & partner visit @marktplein 12:30 - 13:30	Lunch time, networking & partner visit @marktplein 12:30 - 13:30
12:45
13:00
13:15
13:30	5 rooms with keynotes, sessions and workshops + partner visit & networking 13:30 - 16:30 More details soon!	Continuous availability of coffee, tea, soft drinks + partner visit & networking 13:30 - 16:20	The 7 habits of effective AI use 13:30 - 14:00 by Jan Verbieren	Smarter market research with AI 13:30 - 14:35 by Niels Chabot & Bram Vaerewyck	AI in B2B sales 13:30 - 14:00 by Jorik Van den Bosch	Build an AI agent with me in 60 minutes 13:30 - 14:35 by Roald Larsen	Can AI drive more inclusive and responsible marketing? 13:30 - 14:00 by Johan Van Mol
13:45
14:00			Beyond the Bot: Navigating the Human-AI Frontier in Tomorrow's Workplace 14:05 - 14:35 by Frank Escandell		Hoe bouw je een echte AI cultuur binnen je bedrijf? 14:05 - 14:35 by Vince Buyssens		Automating sales with WhatsApp bots: The 3M€ eBike.es strategy in action 14:05 - 14:35 by Jean Derély
14:15
14:30			How Real-Time predictive AI is impacting our Decision-Making 14:40 - 15:45 by Jean-Philippe M.L. Schepens van Thiel	AI Agents as Co-Founders of Your Unicorn Startup (LIVE Session) – Launch in 45 Minutes! 14:40 - 15:45 by Robin Reuschel	Real-world AI for Hoteliers 14:40 - 15:10 by Mathias Verhoeven	Create videos on a budget: AI tools for business storytelling 14:40 - 15:45 by Stijn Van Schoonlandt	The AI Voice Revolution: How U.S. innovation is shaping the future of European business communication 14:40 - 15:10 by Cain Ransbottyn
14:45
15:00
15:15							Practical AI tips and tools to help SMEs grow 15:15 - 15:45 by Max Acke
15:30
15:45			All AI-experts are liars! 15:50 - 16:20 by Jori Aerden	Marketing Regisseur: de nieuwe rol in een AI-gedreven tijdperk 15:50 - 16:20 by Jan Willem Alphenaar
16:00
16:15
16:30	Closing Thoughts & networking drink 16:30 - 18:00	Food, drinks, closing thoughts, networking and panel 16:30 - 18:00 Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem
16:45
17:00
17:15
17:30
17:45

	Your journey	@Marktplein	@The theater	@Collab 3	@Collab 9	@Brainstorm	@Collab 10
10:30	5 rooms with keynotes, sessions and workshops + partner visit & networking 10:30 - 12:20 More details soon!
10:45
11:00
11:15
11:30
11:45
12:00
12:15

	Your journey	@Marktplein	@The theater	@Collab 3	@Collab 9	@Brainstorm	@Collab 10
12:15	Lunch time 12:20 - 13:30
12:30
12:45
13:00
13:15

	Your journey	@Marktplein	@The theater	@Collab 3	@Collab 9	@Brainstorm	@Collab 10
13:30	5 rooms with keynotes, sessions and workshops + partner visit & networking 13:30 - 16:30 More details soon!
13:45
14:00
14:15
14:30
14:45
15:00
15:15
15:30
15:45
16:00
16:15

the 2025edition

Bert Van Wassenhove

Bob Ballings

Bram Vaerewyck

Bryan Cassady

Clo Willaerts

Dado Van Peteghem

Eveline Smet

Evert Van Cauwenberg

Filip Maertens

Frank Escandell

Isabella Pratita

Jan Verbieren

Jan Willem Alphenaar

Jean Derély

Jean-Philippe M.L. Schepens van Thiel

Johan Loeckx

Johan Van Mol

Jori Aerden

Jorik Van den Bosch

Juul van Kessel

Karen Boers

Maarten Reijgersberg

Martijn Leplae

Mathias Verhoeven

Max Acke

Michael Humblet

Niels Chabot

Noémie Bultot

Piotr Kobziakowski

Roald Larsen

Robin Reuschel

Saskia Vanden Eede

Seppe Housen

Sohrab Hosseini

Stijn Van Schoonlandt

Thomas Van den Bossche

Vince Buyssens

Wendy Vermoesen

Your journey

@Marktplein

@The theater

@Collab 3

@Collab 9

@Brainstorm

@Collab 10

Our partners from this year’s event

the 2025
edition