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AI5050 2026

Florent Diverchy

// Data & AI Ethics Expert @ Azerion

Expert in European Data Regulation | Marketing Intelligence Strategist | Advisor to EU Institutions | Ethics & Compliance Mentor

I advise organizations, consultancies, and expert networks on European data regulation (GDPR, ePrivacy, AI Act), ethical marketing practices, and data-driven strategy. With 25+ years of experience in marketing intelligence and compliance, I help decision-makers de-risk operations, validate go-to-market strategies, and stay ahead of regulatory trends.

I currently serve as Marketing Intelligence Manager for Autogids and Le Moniteur Automobile, two leading car magazines in Belgium, where I oversee market research, audience insights, and strategic partnerships in the mobility sector. I lead data-to-insight transformation to support strategic decisions in publishing and advertising. I also serve as a trusted external expert for the European Commission, EDPB, and Eurostat, guiding policy on data ethics, AI governance, and business-to-government (B2G) data re-use.

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What did we lose when we gained ChatGPT?

This presentation explores the hidden trade-offs of generative AI adoption. While tools like ChatGPT increase speed, accessibility, and average quality, they may also reshape authority, expertise, and...