Ex-Samsung, Sony, 1&1 Internet.
Led €100–500M business lines across P&L, portfolio, marketing & sales in Germany, France, BNL. EU/US markets. At Samsung Germany, I tripled the TV business to €500M and moved the brand from #5 to #1 in three years. Other stories on my website.
🎯 WHAT I DO TODAY I help product-driven tech companies adapt, scale, and expand across Europe. I turn complex portfolios into scalable success through sharp commercial strategy & execution. The focus is simple. Faster execution. Stronger GTM. Leveraging AI where it creates real value.
👉 HOW I OPERATE • Advise CEOs and leadership teams on strategy, GTM, operating models • Act as Interim or Fractional Leader when speed and clarity matter • Design and facilitate high-impact execution sprints and workshops • Upgrade commercial teams with practical, AI-enabled ways of working
👥 1:1 SPARRING Alongside leadership team engagements, I work in a limited 1:1 format with CEOs and senior leaders, including founders and owner-leaders at critical moments of scale, transition, or refocus. Selective. Confidential. Always tied to concrete outcomes.
📈 RESULT-FOCUSED I combine strategy, team capability, AI enablement and execution to: • Increase ROI and commercial performance • Reduce time-to-market • Build durable competitive advantage
🌐 fredericmartin.eu
My approach draws on 30 years of hands-on leadership and strategic advisory work across global brands, SMEs, and scaleups. It is reinforced by executive education from ESCP, MIT, Columbia, Kellogg, Cambridge, and Vanderbilt.