Menno van der Steen is an expert in communication & behavioral science and has been working in C-Level positions for IPG Mediabrands, GroupM, Olgilvy, Schiphol Airport, Rabobank, KPN, RTL and currently boutique consultancy Onbrdng. Together with his creative data agency Silverlabs he is involved in experimental innovative projects involving the application of AI. Menno is a speaker at events on topics around smart data usage and predictive data. Menno is also a PhD candidate at the University of Amsterdam.