Nikola Tanev
1.) My foray into the digital world began with eBay dropshipping back in 2011, diving headfirst into the realm of online sales.
2.) My corporate journey started as a Backup Engineer at Hewlett-Packard, giving me my first taste of large-scale IT operations. This experience set the stage for everything that followed.
3.) At DXC Technology, I delved deeper into the technical side of things. As a SAN Engineer, I optimized storage capacities and ensured seamless network communication.
4.) My role as the Head of the Innovation Team at Hewlett Packard Enterprise in Bulgaria marked a significant turn in my career. I led projects that transformed our operational landscape, from creating the Parking Lot Application for Business Park Sofia to launching an Innovation Academy, emphasizing a culture of continuous improvement.
5.) True Insights, my brainchild, is an insight-to-action Product Page Quality Analyser for e-Commerce brands. We’re at the forefront of revolutionizing how eCommerce brands understand and optimize their product pages, offering solutions from image readability analysis to consumer attention heatmaps.
6.) Before True Insights, I founded New Wave Digital, a leading eCommerce Design & Optimisation agency in Europe. Our collaborations include global giants like Redbull, Essity, Unicef, Ecotone, Braun, and more. Our mission is clear: merge beauty with effectiveness in eCommerce content.
7.) Beyond the corporate realm, I ventured into software development with SpaceLab, contributing to the creation of medical devices and analytical software.
8.) My passion extends beyond the digital. I’m fervently interested in hardware projects and gadgets. This led me to design the SnowRocket, a self-propelled device for skis and snowboards, blending my love for technology and sports.
In essence, I’m dedicated to harnessing technology to craft impactful solutions. Whether it’s refining the eCommerce experience, pioneering innovative hardware, or propelling tech industry advancements, I’m on it. My belief remains firm: collaboration is key, and magic unfolds when brilliant minds unite.