Nikola Tanev has over a decade of experience in eCommerce, technology, and innovation, working with leading FMCG brands. Before founding True Insights, where he revolutionized eCommerce product images, he developed a rich background in IT, holding pivotal roles at Hewlett-Packard and founding New Wave Digital, an eCommerce agency. His career has been marked by a dedication to enhancing the online shopping experience.

At True Insights, Nikola merges AI with consumer behavior insights to elevate product imagery, setting a new benchmark in the eCommerce sphere. His expertise doesn’t just enhance online presentations; it redefines brand-consumer interactions.

Beyond his entrepreneurial pursuits, Nikola is passionate about sharing his insights and fostering innovation. He’s a thought leader in the eCommerce and technology spaces, regularly contributing to discussions on the future of online retail and digital transformation. His work not only transforms how products are presented online but also how eCommerce brands engage with their audiences.

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