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Building AI where nothing is digital

Attention farming 2.0? The OG of artificial intelligence is about to reclaim its position! Some of the biggest opportunities for AI lie in places where Wi-Fi is bad, boots are muddy, the smells are strong, and the “users” weigh 600 kilograms. For now, maybe AI has its limits. So do we. That shouldn’t stop you. Looking for motivation? Let me show you how even a non-technical veterinarian can help build an AI-driven startup in an industry that barely uses digital tools. Along the way, I’ll share three lessons that shaped this journey:

First, the best AI opportunities are invisible problems.

Second, domain expertise is the real moat.

And third, continuous observation beats perfect accuracy.

This talk is not about technical jargon or complex models. Its goal is to inspire leaders and business owners to start seeing practical opportunities in their own industries — even if those industries have nothing to do with technology.

Monitoring horses, swimming with the fishes, and camels with botox. Join me in some strange animal examples and along the way you might discover that the real AI revolution may not be about smarter algorithms, but about something much simpler: attention in the right places.

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@Collab 10
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by Maarten Verstraeten

Maarten Verstraeten

// Tech-driven veterinarian & Co-Founder @ Faunos
Maarten is co-founder of Faunos. Faunos is an AI horse monitoring platform providing 24/7, real-time health and behavior monitoring for horses using e...