Can AI drive more inclusive and responsible marketing?

Effective marketing should reflect the world we live in. As society becomes more diverse, brands must ensure their marketing is both inclusive and responsible, welcoming consumers from all backgrounds.

AI can help by analyzing representation gaps, generating diverse content, adapting language, improving accessibility, and ensuring compliance with marketing guidelines.

But how much can AI really do? And what are the ethical considerations? This session explores how AI can make marketing more inclusive and where its limits lie.

Johan van Mol is a tech enthusiast, brand strategist, coder, and experience designer. As the founder of No-Kno, he uses technology and data to help brands unlock growth with diversity analytics.

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@Collab 10
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by Johan Van Mol
#marketing #analytics