AI has permanently disrupted how brands create, deploy, and scale content. Most marketing teams use workflows that weren’t built for today’s pace, and those workflows are starting to break. The bottleneck isn’t the technology. It’s the organizational inability to rewire processes around it.
Tomorrow’s CMO won’t be the one who tested the most tools. It’ll be the one who understands that AI only creates leverage when it’s embedded into how a brand actually operates – across teams, markets, and campaigns.
Together with Henkel, we share what that transition looks like in practice. How a global brand is piloting new marketing workflows in the European region – testing whether AI can deliver authentic, locally relevant content at scale without sacrificing brand integrity.
Event Timeslots (1)
@Collab 10
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by Gus Vanherf & Mark Vandevelde