The 7 habits of effective AI use
AI is more than 1s and 0s—it’s about making smart, strategic choices in a rapidly evolving landscape. In this session, you’ll learn how to approach AI effectively and responsibly, inspired by the classic 7 Habits of Highly Effective People. We’ll cover how to get started with AI in a way that delivers short-term value, how […]
10 B2B content marketing workflows you can steal
During this talk, no fluff about how AI is “revolutionizing” marketing and how you will lose your voice if you write content with ChatGPT.I’ll break down the AI-driven workflows I’ve refined through years of hands-on experience—both in scaling B2B brands and building my own bootstrapped SaaS. And yes, you’ll stay authentic while implementing them. A […]
AI’s dual edge – securing systems, creating fragility
AI has played a vital role in cybersecurity for over 30 years, powering technologies like spam filters, antivirus software, and intrusion detection systems. It continues to strengthen defense — but at the same time, it introduces new vulnerabilities and makes our cyber-physical systems more fragile. Only collaboration and harmonization among defensive actors can create resilient […]
First pants, then shoes… Build a great pitch with AI
This talk demonstrates how AI can help improve pitching by simplifying complex ideas into clear, compelling presentations. Participants will learn how to use AI for refining their pitch story, receiving feedback, and creating effective visuals quickly. By following a structured process, they can make winning pitches in 60 minutes.
Promptology: the effective art of prompting
Promptology is about understanding AI interpretation. Words are building blocks but how does AI interpret these words? In this session I will show you a different route in prompting. This is what you will learn:
AI for the Common Good: implementing AI responsibly
AI is at the forefront of societal discussion, sparking excitement, curiosity, and concern. With advancements in AI, Data, and Robotics, questions about their ethical and societal impacts are growing – now more than ever as geopolitical shifts emerge. Are these technologies developing in a socially acceptable and sustainable direction? How do we make sure AI […]
De renaissance van de mascotte als AI-gedreven virtuele merkambassadeur
Hoe maak je als merk de technologie die je inzet menselijk? Maarten Reijgersberg laat met concrete voorbeelden zien hoe AI-gedreven virtuele merkambassadeurs merken versterken en technologie een menselijker karakter geven. Ontdek de kracht van storytelling in een technologiegedreven wereld en de rol van virtuele merkambassadeurs binnen een 360°-communicatiestrategie. Leer hoe je snel en kostenefficiënt een […]
The future of sales: Autonomous Selling
Autonomous Sales: the future of selling? The sales world is on the verge of a major shift. AI and automation are no longer just buzzwords—they’re becoming the driving forces behind a new era in sales: Autonomous Sales. Imagine a system that finds prospects, follows up on leads, closes deals, and even reduces churn—all without human […]
Managing AI risks: Safeguarding value in the age of Generative AI
AI is transforming how we do business, offering opportunities for better forecasting and process automation. However, these technological advancements also bring new risks.We will provide an overview of some key risks tied to AI, such as decision-making errors and challenges when collaborating with AI partners.We’ll discuss practical steps companies can take to manage these risks, […]
Smarter market research with AI
The Challenge: Traditional market research requires time, can be overwhelming, and is often incomplete. Businesses spend hours searching (disconnected or out-dated) data and still have many gaps. Insufficient manpower slows down comprehensive analysis and often lacks the translation of insights into impactful strategies and smart concrete actions. It often leads to guesswork or mere gut […]