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Maissa Larbi

// Manager Digital Customer Solutions @ Keyrus

Maissa Larbi is a Manager & Digital Analytics Lead, passionate about using data and marketing technology to drive measurable business impact. She combines hands-on expertise in digital analytics and marketing automation with a pragmatic, stakeholder-focused approach—helping teams turn insights into better decisions, smarter campaigns, and clearer performance steering.

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Empowering marketing with GenAI: From first steps to scalable personalization

Discover how (gen)AI is transforming marketing—from early experiments to enterprise-scale personalization. Maissa Larbi and Werner Mathijs from Keyrus share practical insights on selecting high-impact...
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