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Empowering marketing with GenAI: From first steps to scalable personalization

Discover how (gen)AI is transforming marketing—from early experiments to enterprise-scale personalization. Maissa Larbi and Werner Mathijs from Keyrus share practical insights on selecting high-impact, sustainable use cases and present real-world applications developed for internal use at Keyrus and for their clients.

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@Collab 3
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by Maissa Larbi & Werner Mathijs

Maissa Larbi

// Manager Digital Customer Solutions @ Keyrus
Maissa Larbi is a Manager & Digital Analytics Lead, passionate about using data and marketing technology to drive measurable business impact. She ...

Werner Mathijs

// Director Unit Digital Customer Solutions & Marketing @ Keyrus
Werner Mathijs is Director Unit Digital Customer Solutions & Marketing at Keyrus in Brussels, where he leads work at the intersection of digital c...