Saskia Vanden Eede

Saskia Vanden Eede is a lecturer in Business Management at Odisee University College, specializing in marketing communication and digital marketing. Before that, she spent 14 years in the field, mainly in marketing analysis, market research and innovations.

At the CenSE research group (Center for Sustainable Entrepreneurship), she focuses on Digitalization and contributed to several projects in that area, such as Data Smart Entrepreneurship, Start 2 AIM, which guides SMEs in using AI for marketing personalization and COntent, that focuses on supporting content marketeers in their content creation activities using generative AI.