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AI5050 2026

Werner Mathijs

// Director Unit Digital Customer Solutions & Marketing @ Keyrus

Werner Mathijs is Director Unit Digital Customer Solutions & Marketing at Keyrus in Brussels, where he leads work at the intersection of digital customer experience, data and marketing technology. At Keyrus, he helps organisations translate digital strategy into measurable impact—connecting teams, processes and platforms to improve how companies engage customers and make data-informed decisions.

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Empowering marketing with GenAI: From first steps to scalable personalization

Discover how (gen)AI is transforming marketing—from early experiments to enterprise-scale personalization. Maissa Larbi and Werner Mathijs from Keyrus share practical insights on selecting high-impact...