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From AI Weekend to AI Agency: The Knackpunkt Story

What started as an AI experiment between two experienced marketers turned into Knackpunkt, an AI content agency focused on real business results.

In this talk, Jan Willem Alphenaar and Jan Mol share their honest journey: the mission, the early assumptions, the mistakes they made and the lessons learned while building an AI-first company.

A behind-the-scenes story about what happens when you move from AI experimentation to actually running an AI business.

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@Collab 3
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by Jan Willem Alphenaar & Jan Mol

Jan Mol

// Media Entrepreneur / Co-Founder @ Knackpunkt AI Content Agency
Jan Mol is an entrepreneur, publisher, and co-founder of several media platforms and trade publications in niche markets where craftsmanship, innovati...

Jan Willem Alphenaar

// AI-driven Growth & B2B Marketing Strategist
Ervaren internationale spreker en trainer over trends, digitale transformatie, social media en AI Jan Willem Alphenaar is al meer dan 30 jaar actief i...