@Collab 3

Welcome & registration
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AI in defence: the good, the bad and the food for thought
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by Leo Exter, Deepak Mehta and Major Koen Ceulemans, Innovation Officer for the Land Force

Every message, every channel: AI that works the way your team does
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by Max Acke

Getting started with AI agents for marketing
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by Eveline Smet
#marketing #AIagents

Crafting quality content: Unleashing AI’s creative potential
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by Clo Willaerts
#workshop

From AI Weekend to AI Agency: The Knackpunkt Story
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by Jan Willem Alphenaar & Jan Mol

10 B2B content marketing workflows you can steal
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by Noémie Bultot
#marketing #management

I taught AI how I work. Now it works for me.
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by Tamara Gielen

Going beyond ChatGPT: a really simple framework for use cases
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by Rémi Delanghe
#workshop

AI Strategy: Chaos or Amazement? How to Take Control of Workplace AI
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by Clo Willaerts
#strategy #marketing #tools

How to ensure AI delivers proven ROI
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by Koen Dils

De renaissance van de mascotte als AI-gedreven virtuele merkambassadeur
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by Maarten Reijgersberg
#marketing #branding

Lunch time @marktplein
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Lunch time, networking & partner visit @ marktplein
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Lunch time, networking & partner visit @marktplein
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Chatbots on steroids
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by Miel Van Opstal
#chatbots #businessprocess

Smarter market research with AI
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by Niels Chabot & Bram Vaerewyck
WORKSHOP #marketresearch #business #tools

From Hype to Hands-on: Using GenAI without losing control
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by Saskia Vanden Eede & Laurens Van de Perre

The strategy framework to build a competitive advantage with generative AI
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by Pieter De Buysser
#strategy #business

ADAPT & FLY: 5 AI Levers to Turn Strategy into Commercial Results
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by Frédéric Martin

How will AI shape the future (of your business)
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by Koen Dils
#business #data

AI Agents as Co-Founders of Your Unicorn Startup (LIVE Session) – Launch in 45 Minutes!
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by Robin Reuschel
WORKSHOP #AIagents #startups #strategy

AI as oracle or muse? Start working with AI using SPARKS
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by Bryan Cassady

AI als rekenmachine voor de creatieve geest
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by Vince Buyssens
#creative #midjourney

Empowering marketing with GenAI: From first steps to scalable personalization
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by Maissa Larbi & Werner Mathijs

Marketing Regisseur: de nieuwe rol in een AI-gedreven tijdperk
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by Jan Willem Alphenaar
#marketing #management #transformatie

Closing thoughts: The rise of the robots
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by Dado Van Peteghem

Networking drink
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Food, drinks, closing thoughts, networking and panel
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Panel moderated by Bert Van Wassenhove. Panelists: Bryan Cassady, Wendy Vermoesen, Dado Van Peteghem