Stop playing, start scaling: AI didn’t break marketing. Your workflows did.
AI has permanently disrupted how brands create, deploy, and scale content. Most marketing teams use workflows that weren’t built for today’s pace, and those workflows are starting to break. The bottleneck isn’t the technology. It’s the organizational inability to rewire processes around it. Tomorrow’s CMO won’t be the one who tested the most tools. It’ll […]
Armageddon
Armageddon is a dark, cynical talk about the AI war of our time: Asgard standing for human values, privacy, integrity, democracy, and autonomy, against the frost giants of Big Tech racing toward AGI dominance. Behind the language of progress lies a simpler ambition, control. And if no one holds the line, we will not just […]
WORKSHOP: Build a startup with [Habitat]
Get guided through the Habitat framework of building a startup, use the latest AI no-code tools to create a functional prototype of a startup.
How to ensure AI delivers proven ROI
Everyone is “doing AI.” Very few are actually making money with it. In this session, we’ll cut through the hype, the PoCs, and the endless copilots… and show what really drives ROI. Expect: Real-life examples (the good, the bad… and the $880M mistakes 👀) Why 80% of AI initiatives fail — and how to be […]
Closing thoughts: The rise of the robots
Dado Van Peteghem’s new keynote looks at the next wave of AI: Physical AI—intelligence moving off screens and into the real world through robots. The deployment curve is starting to steepen, shifting from pilots to production and from controlled environments to broader, real-life settings. In this session, Dado maps out what’s changing as robotics scales: […]
AI that works: From hype to operational impact
We provide two real-life example cases where Keyrus uses AI in a way that actually does have proven benefits.
Curiosity is the new competitive advantage
For decades, companies were built around planning, control and predictability. But what happens when the world is changing faster than our ability to plan? In this talk, we explore why the organisations that will move ahead are not necessarily the ones with the most AI or technology — but the ones that remain intentionally curious. […]
Empowering marketing with GenAI: From first steps to scalable personalization
Discover how (gen)AI is transforming marketing—from early experiments to enterprise-scale personalization. Maissa Larbi and Werner Mathijs from Keyrus share practical insights on selecting high-impact, sustainable use cases and present real-world applications developed for internal use at Keyrus and for their clients.
From cyber readiness to compliance: AI’s role in the new EU reality
Cybersecurity is moving fast: threats are escalating, and organisations face growing expectations around readiness and incident reporting. AI can help — but only if it’s applied in a way that reduces risk and workload, rather than creating new complexity. In this session, Ulrich Seldeslachts shares practical insights from European, field-tested initiatives focused on two real […]