GenAI is everywhere, but how do you use it productively without sacrificing quality, brand voice or human oversight? In this session, you’ll discover how SME’s deploy configurable GenAI assistants for real marketing and knowledge-work use cases. Through concrete examples, we show how AI can accelerate content creation while keeping humans firmly in the loop, ensuring accuracy, consistency and editorial control.
Key take-aways:
– Structured prompting + curated examples can measurably shorten ‘time to first draft’ for SME marketing content
– Governance by design (style constraints, approved vocabulary, optional RAG on approved documents with source pointers) preserves editorial control
– Human in the loop (no default auto posting, explicit approval before outbound actions) is essential for responsible deployment
Event Timeslots (1)
@Collab 3
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by Saskia Vanden Eede & Laurens Van de Perre